Exhibition Stand Designs: Trends and Best Practices

Exhibition stands are the public face of your business. They’re the first thing people see when they enter your space, and they have an enormous impact on how potential customers perceive you. In this post, we’ll explore some of the trends in exhibition stand design as well as best practices for creating effective displays that will help build brand recognition among potential clients.


This is a simple word but it has a lot of meaning when it comes to exhibition stands. Aesthetic refers to the appearance, look and feel of a piece of equipment or product. It can also refer to something that is pleasing to the eye and makes you want to use it more often. If you want your exhibition stand design to be attractive and appealing, then make sure that you choose colors and materials that complement each other well while also being able to reflect your brand identity at once!

The best way to do this? Use creative graphic elements such as images or text along with lighting effects (i.e., lighting up certain parts of the stand). You can even add sounds like music or sound effects into playlists so visitors get distracted from what they’re doing by listening instead!


Functional stands are the most common type of exhibition stand design. They’re designed to meet the needs of a specific event, such as a trade show or conference, and can be made from a variety of materials including steel, wood, and plastic. These types of stands have an emphasis on function over form which means that they tend to look simple but also practical.

Informal or Formal.

If you’re looking for a stand design that will make your company stand out from the crowd, then an informal or formal approach is probably best.

Informal stands are more relaxed, with an open plan and seating areas where visitors can sit down and talk to each other. They tend to have a more casual feel than their formal counterparts, which means they suit larger companies with large budgets but lack the branding power of bigger brands. In addition, informal stands are often better suited to smaller start-ups who may not want their reputation tarnished by having such an eye-catching display at the exhibition center!

Robust or Lightweight.

Lightweight stands are easier to transport and set up. They can be rolled up, folded, or stored in a box.

Robust stands are more expensive, but they’re also more durable, so they won’t collapse if you have to move them from one place to another repeatedly during your event.

Elegant or Artful.

Elegant stands are clean, simple, and functional. They’re often made from wood or metal with a single surface that’s plain but sturdy. Artful stands are more elaborate than elegant ones, with a focus on aesthetics rather than function. Elegant stands tend to be formal while artful ones can be anything from casual to classy–they can even be used as an opportunity for branding (see below).

Flexible or Rigid.

Flexible stands are the most common type of design and are the easiest to use. They’re also a good choice if you want an exhibition stand that can be moved around easily, but they’re not as sturdy as rigid ones.

Rigid stands come in a variety of materials: metal, wood, and plastic. They tend to be more expensive than flexible options, but they give your booth extra stability so it doesn’t wobble when people walk by it or when it rains outside (which is rare in most cities).


When choosing an exhibition stand design, you should consider your target audience and the type of event you’re planning. From a purely aesthetic perspective, there are many different styles to choose from. However, if you are looking for something more functional then rigid or flexible designs will be best suited to your needs. If budget is an issue then lightweight stands can save space while maintaining stability at low costs but may not hold up as well over time due to their size being too small compared with other options available on the market today.

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